At CocoCoast, we’ve never been driven by trends. But we do pay attention. We look closely at how people are drinking, what they’re choosing to avoid, and where their expectations are shifting. Quiet shifts often speak louder than hype.
These are five of the clearest movements we’re seeing in the beverage space—and how they’re shaping the way we think about our range.
1. Less sugar, more clarity
There’s a noticeable shift away from overly sweet beverages. People aren’t necessarily chasing “sugar-free” labels, but they are choosing drinks with fewer ingredients and a cleaner taste.
We’ve always worked this way. Our coconut waters are naturally low in sugar and flavoured only with real fruit extracts—no added sweeteners or artificial ingredients. Mango, Lychee, and Passionfruit all deliver bold, clean flavour the way nature made it.
2. Functional, but familiar
There’s growing interest in functional drinks—products that hydrate, energise, or support recovery. But not everyone wants high-performance formulas or ingredient lists that read like a lab report.
Coconut water is functional by default. Ours contains naturally occurring electrolytes like potassium, sodium, and magnesium that support hydration and post-activity recovery. No need to add anything extra. We just protect what’s already there.
3. Sober curious, still social
More people are choosing to reduce their alcohol intake, not necessarily cut it out altogether. They’re looking for alternatives that feel just as considered, just as enjoyable—and that work socially, not just solo.
That’s why we developed our Sparkling range. In Australia and New Zealand, we offer Raspberry, Pear, and Yuzu. In Europe, Sparkling Lemon and Sparkling Passionfruit are now in market. Each flavour was developed to stand on its own or mix beautifully into a mocktail. No added sugar, no artificial fizz—just a better option when alcohol’s not the plan.
We’re not here to exclude anyone. Whether you’re cutting back, abstaining entirely, or just after something refreshing between rounds—our sparkling range is designed to be part of the mix.
4. The rise of iced coffee and matcha—with a CocoCoast twist
Social media has played a major role in reshaping how people build their daily drinks—especially when it comes to iced long blacks, matcha, and functional pick-me-ups. Across platforms like TikTok and Instagram, we’ve seen a steady stream of people using CocoCoast as the base for these routines.
Whether it’s pouring our Natural Coconut Water over espresso, mixing it into matcha, or blending it into smoothies—CocoCoast is being used as a lighter, cleaner alternative to traditional milk or syrup-based options. We haven’t engineered this moment. It’s simply how people are choosing to use the product—and we think that says a lot.
It reinforces something we’ve always known: coconut water can do more than just hydrate. It works as a neutral, functional base that fits seamlessly into modern routines. And we’re proud that CocoCoast has quietly become a go-to ingredient for people looking to upgrade how they start their day.
5. Ingredient lists that make sense
More people are flipping the can over. They want to see familiar ingredients and short lists they can actually read.
This has been our approach from day one. We don’t overcomplicate our labels because we don’t overcomplicate our products. No preservatives, no concentrates, no added nonsense. Just quality ingredients, kept simple and clear.
Where this leaves us
We don’t believe in manufacturing a trend-led brand story. What we do believe in is listening, adapting, and staying honest about what people are actually looking for.
These five shifts reflect what we’re already seeing in stores, on shelves, and in the way people are choosing to drink. They’re influencing how we move forward—quietly, carefully, and always with purpose.
