Why is CocoCoast Partnering with MAD Drinks in Switzerland?
CocoCoast is proud to announce our collaboration with socially conscious MAD Make A Difference Drinks to bring Pure coconut water to Switzerland. This partnership unites CocoCoast’s commitment to great-tasting, naturally sourced hydration with MAD’s mission to drive positive change through sustainable and impactful initiatives.
What Makes This Partnership Unique?
MAD Make A Difference Drinks is dedicated to offering a range of drinks that contribute to the 17 UN Sustainable Development Goals (SDGs). After searching for the highest quality coconut water, MAD chose CocoCoast because of our shared values—quality, sustainability, and an unwavering focus on delivering a superior-tasting product.
By bringing together our strengths, we’re introducing an innovative and sustainable beverage option that not only provides natural hydration but also contributes to meaningful social and environmental impact. Our collaboration is designed to elevate consumer expectations in Switzerland and beyond.
A Partnership with Purpose
“We are incredibly excited to introduce CocoCoast Coconut Water to Switzerland,” said Leif Lagenskiöld, CEO of MAD Make A Difference Drinks. “This collaboration represents a perfect synergy between our shared values of quality, sustainability, and giving back. Together, we look forward to creating products that not only quench thirst but also make a real difference in people’s lives.”
At CocoCoast, we share this enthusiasm. “Partnering with MAD allows us to bring our coconut water to a new audience in Switzerland while supporting initiatives that align with our values,” said Damian Russell, CEO of CocoCoast. “We believe in making a positive impact, and this collaboration is an exciting step in that direction.”
Introducing Pure – More Than Just a Drink
What is Pure?
Pure is our flagship coconut water, now available in Switzerland. Sourced from young green coconuts, it offers natural hydration with a refreshing taste—completely free from added sugars, concentrates, or preservatives.
Why Does Every Sip Matter?
Dedicated to UN Sustainable Development Goal 14 – Life Below Water, every can of Pure contributes to protecting endangered marine areas. Through our partnership with the Marine Conservation Institute, one patrol boat is funded for every 560,000 cans sold, helping safeguard marine ecosystems and their biodiversity.
How We’re Supporting Ocean Conservation
CocoCoast and MAD Drinks proudly support the Marine Conservation Institute, a global leader in ocean protection. Their Blue Parks initiative, endorsed by the United Nations, aims to protect 30% of the world’s oceans by 2030. By funding marine patrol boats and advocating for marine-protected areas, the Institute ensures that critical habitats remain preserved for future generations.
When you choose Pure, you’re not just drinking coconut water—you’re actively helping protect the ocean, one sip at a time.
Refreshing Change for Consumers
Pure is now available online and will soon hit store shelves across Switzerland this summer. This means consumers can enjoy a delicious, natural hydration option that’s not only refreshing and packed with electrolytes but also contributes to real-world environmental change.
Where to Find CocoCoast and MAD Make A Difference Drinks
For more details on our sustainable hydration mission, visit:
www.mad-drinks.com
www.cococoast.com
About MAD Make A Difference Drinks
MAD Make A Difference Drinks is a mission-driven beverage company dedicated to crafting delicious, all-natural drinks that give back to the community. With a focus on quality, sustainability, and social responsibility, MAD is committed to making a real difference—one sip at a time.
About CocoCoast
CocoCoast is an Australian coconut water brand expanding globally. Known for our pure hydration and naturally delicious flavors, our coconut water is sourced from young green coconuts and packed with natural electrolytes. We believe in delivering great taste first while also supporting sustainability and healthy living.
About the Marine Conservation Institute
Marine Conservation Institute is a global nonprofit organization dedicated to ocean conservation through science-based advocacy and policy initiatives. Their Blue Parks initiative sets the gold standard for marine-protected areas, helping ensure the world’s most vulnerable marine habitats are preserved. By partnering with sustainable brands and funding patrol boats, the Institute plays a critical role in safeguarding our oceans for future generations.
About the United Nations Sustainable Development Goals
The United Nations Sustainable Development Goals (SDGs) are a set of 17 global objectives designed to tackle environmental, social, and economic challenges. SDG 14 – Life Below Water specifically focuses on the protection and sustainable use of the ocean, seas, and marine resources.
By choosing Pure, consumers actively support this mission—helping reduce ocean pollution, promote conservation, and ensure a healthier planet for generations to come. Learn more at https://sdgs.un.org/goals.